Business Archives - All Cyber Consulting https://allcyberconsulting.com/category/business/ OPTIMIZING HOW BUSINESSES BUY, SELL, AND DEVELOP CYBER Fri, 11 Feb 2022 04:06:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://allcyberconsulting.com/wp-content/uploads/2022/02/cropped-android-chrome-512x512-1-32x32.png Business Archives - All Cyber Consulting https://allcyberconsulting.com/category/business/ 32 32 TikTok’s Innovative Advertising is being Overlooked https://allcyberconsulting.com/tiktoks-innovative-advertising-is-being-overlooked/ Fri, 11 Feb 2022 04:06:41 +0000 https://allcyberconsulting.com/?p=380 TikTok has become a hot technology topic since the dawn of the pandemic. Whether you’re an active user or a disapprover, TikTok’s impact is unavoidable in each person’s […]

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TikTok has become a hot technology topic since the dawn of the pandemic. Whether you’re an active user or a disapprover, TikTok’s impact is unavoidable in each person’s daily life. Yet many brands are overlooking the widespread reach that TikTok can provide. While the tried-and-true advertising techniques may be good enough, TikTok is an innovative outlet through which to reach new market segments for nearly all brands.

TikTok is here to influence, whether you want it to or not. The app now has over 2 billion downloads on the App Store and Google and nearly 700 million active users worldwide. It ranks as the “seventh-largest platform in terms of users” (Mohsin, 2021). Furthermore, 90% of those with access to the app are daily users. An app that can easily affect around 630 million people daily is not one to be overlooked.

How does this affect your business?

Many brands are only just now beginning to understand the priceless gift at their fingertips. The algorithm of the “For You Page”, the main viewing screen of the app, is incredibly interactive. Within a few hours, a person can craft their page to show them exactly what they want. Moreover, the algorithm has a knack for showing viewers videos and information they didn’t even realize they needed. TikTok’s layout also allows for ads to be inputted seamlessly, with most viewers not realizing they may be watching an ad until halfway through the video.

That social media intern you hired for the summer has probably been frothing at the bit to make a company TikTok. And in the day and age of virality, it’s the quickest and cheapest way to reach hundreds of thousands of people through a 30-second video. If your marketing and advertising teams are stumped on how to reach Millennials or Gen Z, the answer is TikTok. What’s even more interesting about TikTok is the minimal amount of expertise needed. The app’s platform thrives on “in the moment” videos, with little editing, production, or general effort. This makes TikTok a playground for marketers who understand the basic workings of the app (which are not hard to grasp.)

Despite TikTok’s immense influence and ease, many brands are just now beginning to transition to social media advertising. They prefer the comfort of traditional advertising, whether in print or TV, despite the rising consumer usage of social media over traditional entertainment. But TikTok is growing intensely and is only becoming more popular in the wake of the pandemic. Therefore, it is time for organizations to make the jump as well. If your brand or company prides itself on “innovation”, it’s time to practice what you preach.

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How Online School Has Affected Education https://allcyberconsulting.com/how-online-school-has-affected-education/ Thu, 10 Feb 2022 07:40:25 +0000 https://allcyberconsulting.com/?p=382 Due to the COVID-19 pandemic, school via “Zoom University” has become the norm, especially for higher level education. While in 2021, this medium of information and learning is […]

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Due to the COVID-19 pandemic, school via “Zoom University” has become the norm, especially for higher level education. While in 2021, this medium of information and learning is nothing new, the effects of online education are yet to be truly understood.

The Workforce Changes

In the 21st century, the workforce and its personnel have been drastically altered. With the rise of technology and the internet, education and expectations for student learning have skyrocketed to new levels. Being adept in computers, multiple software's, social media, and general data analysis are former achievements that are now become base-level requirements (Forbes). Especially at higher education levels, such as colleges and universities, students are continually pushed to “do more.”

But this is no surprise, because as society advances, so must the workforce. And while there could be much debate about the expectations and goals pushed upon the younger generations, it is important to note the impact of COVID-19 and how it will forever change the education system. While many people have had to experience the hardships of transitioning to online forms of communication, the focus here is to open the dialogue on how the young and up-coming workforce has been affected.

Workforce expectations from college graduates

College students today are continually pushed to join organizations, get involved in their universities’ communities, study hard, and maintain a healthy work-life balance. And yet, in the younger generation’s most formative and social years, they were served a pandemic with a side of social and political unrest. The years that were supposed to be “the best four years of their lives” were stripped away with little warning. And yes, everyone has been and will continue to be affected by the pandemic. But there is something about finishing your undergrad at 2:30 p.m. on a Tuesday afternoon in your childhood bedroom that few other generations will feel.

Furthermore, higher levels of education have become the norm for the workforce – a change presenting both pros and cons. While it is great that more people have college degrees, many colleges are becoming 'degree mills' to accommodate the need for academic recognition and the continual influx of students. And as universities become more advanced due to the rise of innovative technology, the question of whether traditional teaching practices are still effective begs to be asked. Furthermore, the price of education is higher than ever, and only going up. Yet as degrees become more commonplace, recent graduates are finding that attending university is no longer an impressive point on a resume.

Finding a job in the middle of a global pandemic

The strain on all people was felt as it continues to change the way the world functions. Yet, in a time where students are pressured to join multiple organizations and clubs, network in class with peers and professors, and involve themselves in their universities, they were secluded to their rooms with little to no interaction for months. Spending nearly 50% of your higher level education away from the actual experience of a university is extremely difficult, yet students are expected to set themselves apart from the crowd.

Educational Burnout

Students have voiced these concerns to each other and their universities, wondering whether their education was worth it’s price. Unfortunately, every current college student and recent graduate can acclaim to the fact that their education dropped in value (The New York Times). For some the impact may have been small, but others feel as if they basically spent thousands of dollars to teach themselves multiple semesters worth of coursework. Moreover, the sad truth remains that many professors did not adapt well to the pandemic, though they are not fully to blame. It is worth pondering whether university administrations offered enough resources, help, and guidance to their students and professors in the time of turmoil. While some colleges gave financial compensation, many students feel as if they paid the same price to teach themselves due to the effects of transitioning online. Not to mention, with professors taking on new roles and styles of teaching, pinnacle segments and assignments were completely dropped. And yes, higher levels of education are supposed to be difficult, but more importantly, students are supposed to learn.

The Obstacles in Education During a Pandemic

Online school presented many obstacles, as the lack of a physical classroom experience, such as feeling the physical impact of peers or a professor present, caused the educational burnout to accelerate. One Penn State student explained that “Zoom doesn’t offer the excitement and spontaneity that in-person [classes] can.” Another student explained that while there should be pride in a university education, the lack of social engagement and physical presence has caused work to be “just not as rewarding.” And in a world where social competition thrives, it is difficult to find motivation and connection when face-to-face learning is nearly obsolete.

Conclusion

Therefore, as we emerge from the mess of a year that was 2020, it is vital to remember that while expectations for recent graduates are higher than ever, so is their burnout. Creating open workplace environments that acknowledge the hardship of earning two years of undergrad from a computer screen is essential as everyone recovers from the effects of the pandemic.

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