Many brands are only just now beginning to understand the priceless gift at their fingertips. The algorithm of the “For You Page”, the main viewing screen of the app, is incredibly interactive. Within a few hours, a person can craft their page to show them exactly what they want. Moreover, the algorithm has a knack for showing viewers videos and information they didn’t even realize they needed. TikTok’s layout also allows for ads to be inputted seamlessly, with most viewers not realizing they may be watching an ad until halfway through the video.

Despite TikTok’s immense influence and ease, many brands are just now beginning to transition to social media advertising. They prefer the comfort of traditional advertising, whether in print or TV, despite the rising consumer usage of social media over traditional entertainment. But TikTok is growing intensely and is only becoming more popular in the wake of the pandemic. Therefore, it is time for organizations to make the jump as well. If your brand or company prides itself on “innovation”, it’s time to practice what you preach.